Community vs. Social Media

One could argue Community and Social Media are one and the same. Others could argue they are distinct functions within an organization.

The answer: Yes, all the above. And below.

• Community is peer to peer. Social is brand to audience.

• Community is interpersonal. Social is broad.

• Community pros will typically post as themselves. Social pros will typically post as the brand.

• Community is product discussions. Social is conversions.

• Community is ‘in the weeds’ support. Social is general support.

• Both build brand awareness and loyalty.

• Both engage an audience.

• Both help sell the product.

Customer engagement has never looked so good. 🎨