An underrated marketing skill

I’ll cut to the chase: Copywriting.

Think about it: You are tasked to write compelling and persuasive messaging to influence an audience and drive an action. That’s difficult to do. Not only that, you’ve gotta stay aligned with the tone and voice of the brand while trying to drive conversions with a series of words. No pressure.

Brands with great copy:

• Wealthfront

• Slack

• Liquid Death

• Oatly

• Heinz

• Warby Parker

• Notion

• BarkBox

• Spotify

They know what’s up.

The next time you see a post from a brand you love, did their copy stand out to you? If so, what about it?